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Bryan M. Wolfe
| May 8, 2013
Updated: Get Ready To Oggl Hipstamatic’s New Photo Filtering iPhone App
One of coolest photo-filtering apps for iPhone is about to have a little brother. The Hipstamatic maker is expected to launch Oggl later this week, according to AllThingsD. Oggl’s release is significant mainly for its backstory. The app sounds a lot like Hipstamatic. In fact,the tools from the older app, including lenses and films, are also available here.
Hipstamatic "Classic"So why release Oggl? Hipstamatic is trying to keep existing customers happy, while also reaching out to new ones. To do this, the Hipstamatic app of tomorrow will look a lot like the one that is already available. Oggl, meanwhile, will be the vehicle that Hipstamatic uses to move forward as a company. Despite this push, CEO Lucas Buick, says that “Hipstamatic Classic is still awesome.” According to AllThingsD:
So Hipstamatic’s approach with Oggl is to relinquish its core brand and audience, built with years of work, in order to reshape what it already built into something new.So what is different between the two apps? Oggl will focus more on creating a community where users can share their best work. With Hipstamatic “we’ve never really cared where you post your photos,” said Buick. With Oggl, that will be different. Additionally, users will be able to add filters to photos after they are taken. This has never been possible in Hipstamatic.