Hulu has announced a change in strategy that could help it better compete with the likes of Netflix and Amazon. Beginning this summer, the company will begin offering streaming video content for free on mobile devices.
At today’s Hulu Upfront in the New York City, the company announced that the streaming video service will begin letting viewers watch a selection of TV shows on mobile devices for free. Previously, free viewing was limited to the desktop.
Free episodes are coming on Android devices first, followed by an iOS launch this summer. As part of the change, a redesigned Hulu Plus iPhone app will also be launching in the coming months.
Hulu Plus is currently accessible on more than 400 million Internet-connected devices in the U.S., including Xbox One, PlayStation 4, Chromecast, and most recently, Amazon’s new set-top box, Amazon Fire TV.
Hulu is a joint venture of NBCUniversal Television Group, Fox Broadcasting Company, and Disney–ABC Television Group. Hulu Plus is the company’s $7.99 per month mobile service, which launched in 2009. To date, there are 6 million Hulu Plus subscribers.
The free Hulu Plus app for the iPhone/iPod touch and iPad is available on the App Store.