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Bryan M. Wolfe
| May 26, 2014
Walt Mossberg Talks Apple, Beats And What Needs To Happen In Cupertino Now
When it comes to covering technology news there is Walt Mossberg, and everyone else. Recently, Mossberg published the informative “Here’s Why I Think Apple Might Be Buying Beats, and Some Other Things I Think They Should Do.” Here are some of the highlights:
Why Beats?Mossberg explains that Apple under CEO Tim Cook is going through “a reset,” which is “not necessarily a bad thing.” As part of this transition, he believes Cook wants new talent surrounding him. In Beats Audio, Apple wouldn’t just get Beats’ premium products and the recently launched Beats Music streaming service. They would also get Jimmy Iovine and Ian Rogers. He says:
I know Jimmy and Ian pretty well, and I think the more creative talent they can get in there — given their history and what people look to them for — they’ll be not only in music but in other areas like television and video. I guess that’s my gut reaction as to why they might be doing this.Apple is rumored to be purchasing Beats Audio for $3.2 billion.
Apple and the CloudThe Re/Code co-founder also explains that Apple “needs to get better in the cloud.” As Mossberg states, Apple’s iCloud was originally designed to be invisible so that “stuff just would sync and appear.” Mossberg believes this philosophy no longer works, “because I think people having a visible sense of where their stuff is in the cloud, of what to look for, matters.”
Cross PlatformThe journalist concludes that Apple needs “to go cross platform on certain things,” noting:
In my opinion, they have an interesting decision — not unlike some Microsoft decisions that have had to be made — about whether something like FaceTime or something like iMessage wouldn’t be even a bigger deal if they worked on everybody’s platform. Those are all cloud things that they have to kind of figure out, get into order, and we’ll just have to see what they wind up doing.Mossberg's comments are definitely on target, in my humble opinion. In particular, I believe Apple needs to start thinking beyond its own ecosystems.