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Bryan M. Wolfe
| July 24, 2014
Vessyl, the cup that tracks what you are drinking, rakes in $1 million in preorder sales
First introduced in June, Vessyl, the cup that automatically tracks your consumption, has reached a huge milestone. Preorder sales have reached $1 million. Thanks to this, Mark One is releasing a limited edition run of 1,000 Vessyls, dubbed the “Mille” Vessyl. As we reported last month, Vessyl uses ultra sensitive technology that detects what liquid you are about to consume. For example, it can even tell the difference between Coke and Pepsi. From there, it shows you how many calories are in your drink, as well as other information such as total grams of sugar, fat, protein, sodium, and caffeine. Vessyl is designed by Yves Behar, founder and principal designer of Fuseproject. Using something called Pryme, Vessyl is able to estimate, track, and display your real-time hydration needs. It also knows exactly how much you’re consuming each day and how this relates to your personal intake goals. Vessyl will be priced at $199 when it becomes available in early 2015. For a limited time, it is available at a “pre-order” price of $99. Millie will come in black and feature a golden case and all-black lid. Each of the 1,000 Mille Vessyls are laser-inscribed with a personalized number and ship with a signed note of authenticity. Early backers get the first chance to upgrade their order at no additional cost 24 hours ahead of the general public. After the first 24 hours, remaining Milles will be available to all for $99 at this link. On Thursday, Mark One also announced the hiring of Jason Mayden, the former senior global design director at Nike. Jayden will serve as the company's vice president of design. Many of our readers expressed skepticism regarding the Vessyl when it was first announced. They weren’t the only ones. Earlier this month, Stephen Colbert offered his amusing take on the cup that detects what liquid you are about to consume. Something tells me the folks over at Mark One are thrilled to see the mention.
We’ve been promised a Vessyl review unit, which should arrive before the end of the year. In the meantime, you can order your own Vessyl cup.