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| August 17, 2010
Analysts Predicted People Wouldn't Read On Their iPads. Were They Right?
Some call it a gadget and some call it a fad, but a new survey seems to show that this is anything but the case. The results of a recent survey of over 1,000 iPad users in the UK was published on TechCrunch.com, revealing that 43% of iPad owners use their device more than 10 hours per week. For comparison, UK residents spend an average of 25 hours a week on their most popular optional activity; watching television. Like a laptop, the iPad may be considered a travel device, but the majority of those 10 hours reportedly were spent while the owner was at home.