TJ Maxx Talks iPads: A Successful Publicity Stunt?
by Joe White
November 21, 2010
TJ Maxx has recently commented on its discounted iPads extravaganza, pretty much confirming the speculation that the iPads were used as a simple publicity stunt. Speaking with Fortune magazine, Sherry Lang, SVP of Global Communications for TJ Maxx, said:
We have received many inquiries about a particular famous maker high tech item recently sold in our stores. As an off-price retailer, our business provides an ever-changing selection of great finds of famous maker apparel and non-apparel categories at excellent values. In other words, our mission is to offer a treasure hunt of great values, every day. Earlier this week, a small number of T.J.Maxx and Marshalls stores received a very limited quantity of first quality electronic tablets that were sourced from a retailer. Our customers have come to know and shop us for the exciting and unexpected values we offer on a daily basis.As 9to5Mac notes, it looks like the store bought a whole load of iPads at retail price ($500) from Apple, shaved $100 off, and sold them on to lucky members of the public in order to gain media attention. Clearly, this worked - though it did upset Apple CEO Steve Jobs. Let's just hope TJ Maxx doesn't have any aspirations of becoming an authorized Apple reseller, because this sure isn't going to happen now. If you managed to buy one of TJ Maxx's discounted iPads, let us know in the comments below! [Image credit: Engadget]
