Apple May Increase iTunes Song Quality - Along With Their Price
by Joe White
February 22, 2011
Apple is hoping to increase the quality of digital tracks sold through the iTunes Store, and is reportedly in talks with a variety of record labels. If the parties come to an agreement, the quality of digital music files sold through the iTunes Store would increase - however, these "premium" tracks would also boast a "premium" price.
Currently, Apple sells compressed, 16 bit audio files in the iTunes Store. These are of a lesser quality than the original "master" recordings, which are 24 bit, uncompressed files. Hypothetically, these "higher quality" tracks will be available as optional downloads (next to 16 bit versions), for a higher price.
However, price isn't the only issue. As CNN reports, not all devices are compatible with 24 bit music files:
Many models of Mac computers can play 24-bit sound, and the iTunes program is capable of handling such files. But most portable electronics, and many computers, don’t support 24-bit audio. To make the jump to higher-quality music attractive for Apple, the Cupertino, California, company would have to retool future versions of iPods and iPhones so they can play higher-quality files.Could the next generation iPhone or iPad be compatible with 24 bit music files? This is a feature I had not considered, and it's not something I'm particularly bothered about, either. I use iTunes a lot, but I also use Spotify, and tracks you stream are never going to be "higher grade recordings." If you have an opinion, feel free to post it in the comments.