The Polyphonic Spree (a choral symphonic pop rock band hailing from Dallas, TX) has just released a new music video, which exists in the form of an iOS app. The universal application, Bullseye, is available to download in the App Store for $1.99.

As Darren Murph of Engadget notes, the application is a “Choose Your Own Adventure” style narrative, character-based music video that is as unique as it is fun, entertaining and interactive. The application was created in partnership with Moonbot Studios, the developer behind the popular app, The Fantastic Flying Books of Mr. Morris Lessmore.

If you’re a fan of The Polyphonic Spree, take a look at Bullseye. As mentioned, the application is currently available to purchase for $1.99.