Great news, UK Apple fans: ITV has recently released a universal ITV Player application, which is currently available to download in the App Store for free. The app allows users to watch ITV shows on an iOS device, on-the-go, subscription-free.

As outlined in the app’s release notes, features include:

  • Works on your iOS mobile and tablet devices – iPhone and iPad
  • Requires a WiFi connection to play programmes
  • Catch up on programmes from ITV1, ITV2, ITV3 and ITV4
  • Free to download with unlimited usage
  • Browse recommended programmes
  • Search for programmes by channel or alphabetically
  • Navigate using portrait or landscape orientation

In order to take advantage of the free app, your iOS device needs to be running iOS 4.3 or above. And remember, while this app only gives you access to ITV shows, you can access the BBC with BBC iPlayer and Channel 4 with 4OD Catch Up.

As mentioned, ITV Player is available to download for free in the App Store, and it’s a universal application.