This New Year saw thousands of Japanese Apple fans queue overnight for a chance to purchase a “lucky bag.” These pre-sealed packages, which have become something of a phenomenon in Japan over the last few years, are sold from Apple Stores and contain a varying (but heavily-discounted) array of iOS related goods.
For example, one lucky bag’s contents included a few iPhone cases, a nice pair of headphones and other accessories:
The bags were apparently on sale for around 33,000 Yen, which equates to approximately $430. However, in order to purchase a lucky bag Apple fans had to queue from the early hours of the morning.
Last year, a number of Apple fans in Japan actually received iPads in their lucky bags, perhaps explaining this year’s mass hype. Back when the offer started (in 2004), the bags contained “a wireless mouse and keyboard, a Griffin iTalk and iTrip, portable speakers, Bluetooth adaptor and more,” as The Next Web notes.
To me, the concept of this offer sounds pretty exciting. But would you have the energy to queue up for hours after the fun of New Year’s Eve? Let us know in the comments.