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Bryan M. Wolfe
| March 1, 2012
AT&T Rethinks Its Data Throttling Plan And We're Still Not Amused
AT&T today announced it is retooling its unpopular throttling policy for those users on a legacy unlimited data plan. Unfortunately, even the revised policy calls into question whether the company even knows what the word “unlimited” means. According to news first reported by The Verge, AT&T is resetting the caps it places on unlimited smartphone data plan owners. Now, the new cap will be 3 GB for customers on HSPA+ plans and 5 GB for those on LTE. This is a change from the previous policy of “roughly” 2 GB regardless of network type. Once these limits are reached, AT&T will begin throttling until the beginning of the next billing cycle. As far as speeds go, AT&T says "even with reduced data speeds, (unlimited) customers will still be able to email and surf the web, and continue to use an unlimited amount of data each month.” Regrettably, we’re pretty sure AT&T’s revised plan won’t quell the anger many feel over the company’s throttling, in general. After all, these customers are paying for unlimited data, not data that is slowed after a certain point of usage. As such, don’t be surprised to hear more stories about people suing AT&T over this polarizing issue. For more information on throttling, be sure to check out Robin Rhys’ special video report from January. Also, be sure to read our story from earlier this week on how you too can sue AT&T over throttling. Who knows? You too could be awarded $850! In the meantime, what do you think about AT&T’s latest moves?