Apple is apparently taking steps to beef up Apple ID account security.

As reported by The Next Web, Apple has begun to prompt iOS device and iTunes users to make their accounts more secure. In the last 24 hours, Apple has started to ask users to pick three security questions and answers whenever a new app is downloaded.

Users are also asked to enter a backup email address to help protect their device and account. Apple sends a confirmation email once all steps are taken:

Thank you.¬†You’ve taken the added security step and provided a rescue email address. Now all you need to do is verify that it belongs to you.

The rescue address you have given us is xxx@xxx.com. Just click the link below to verify, sign in using your Apple ID and password, then follow the prompts.

The rescue email address is dedicated your security and allows Apple to get in touch if any account questions come up, such as the need to reset or change your security questions. As promised, Apple will never send you any announcements or marketing messages to this address.

Even so, the pictured message has caused some confusion among users. A few threads in Apple’s support forums have popped up questioning whether the request was some kind of phishing attempt.

But no need to worry if you have seen this message on your iDevice or in iTunes, it is just Apple making your account even more secure from hackers.

Are you glad to see Apple is taking a proactive approach to improve Apple ID security?