Apple Taking On New Talent To Help Improve iAd Mobile Advertising Program
by Brent Dirks
April 30, 2012
Apple is apparently taking on new talent to help right its lagging iAd mobile advertising program.
AllThingsD is reporting that Yahoo executive Jessica Jensen has left the faltering company to take on a position with Apple. Jensen will be working with another former Yahoo employee, Todd Teresi, who is heading the iAd division.
While at Yahoo, Jensen led women’s initiatives, including the popular Shine website.
Launched two years ago to much fanfare, iAd has struggled to take hold in the mobile advertising segment. When launched, advertisers had to spend $1 million minimum on the service, but now that required number is down to only $100,000.
Earlier this month, Apple also increased the share of revenue given to developers from 60 to 70 percent in hopes of driving more interest into the program.
I’m glad to see that Apple is still be aggressively interested in making the iAd program a success. Mobile advertising is growing exponentially, and Apple wants to continue to use its popular ecosystem to profit from that growth. Increasing the amount given to developers is definitely a step in the right direction to help fend off third-party services. And hiring knowledgeable media executives like Jensen should help breathe new life and energy into the program that is in need of a lot of help.
(Via AppleInsider)
