These days, it seems that not a week goes by that we don’t hear about Rovio branching out into other business concerns involving its extremely popular Angry Birds franchise. Just over a week ago, Rovio’s venture into jewelry making was announced, with its newly minted Mighty Eagle silver ring tossed into the limelight. Now, we have even more proof of Rovio’s extravagant ambition. According to The Moscow News, the Finnish entertainment company is launching its avian projectiles onto the front sides of Russian credit cards.
The Russian commercial bank Promsvyazbank (PSB), in partnership with Internet Retail Solutions (Irsol), is set to release bank cards bearing the Angry Birds brand. Featuring the unmistakable likenesses of the feathered fiends and their porcine nemeses, the special edition cards will be available beginning June 4 and will number around 100,000 only. Ivan Pyatkov, PSB’s director of retail products and technology department, hopes that “customers will actively use this ‘plastic’ to pay for goods and services” and that initial demand will be high enough to warrant additional editions.
Said to be the first ever Russian-produced Angry Birds tie-in, the cards will carry the MasterCard seal. Each card will require an annual fee of 299 rubles for the first year and 499 rubles every year thereafter. One of the touted perks of owning an Angry Birds card is a 10 percent discount on all Angry Birds merchandise bought using the card in Rovio’s Internet store and its bricks-and-mortar resellers.
I wonder what we’ll be hearing about next from Rovio’s Angry Birds-powered cash cow — or profit bird, as Jetpack Joyride mockingly puts it — machine. Angry Birds Ferraris, anyone?