Instagram 3.0 is set to launch today in the App Store. The new update has some big UI changes including photomaps and geotagging.
During an interview with TechCrunch, Instagram CEO Kevin Systrom described the new update:
“With every data release we’ve tried to shift our focus dramatically. Instagram 2.0, with its new filters, etc, was all about the user’s production experience. Instagram 3.0 is about a new kind of browser experience, Photo Maps. Photo Maps is such a fun way of re-descovering yourself, but not just yourself, all Instagram users”
With the new Photo Maps feature, users will be able to add a group of photos to a map using location data. Friends and followers will then be able to browse through the location-based Photo Maps.
Check out this video to learn about the new feature:
Systrom also noted that the new feature will bring a sense of nostalgia to the photos:
“We’ve had people who moved here from Belgium going back and looking at photos from home and remembering a different time. Location is a new dimension. Viewing photos is not just about the ephemeral nature of snapshots, it’s about going back into your bedroom and opening your shoeboxes.”
Instagram 3.0 launches today as a free update in the App Store.