Perhaps it is appropriate that Halloween is a little more than one week away. Once Apple announces the so-called “iPad Mini” next week, it could become “the competition’s worst nightmare,” says one analyst, according to AppleInsider.
According to Shaw Wu with Sterne Agee, the launch of the iPad Mini will significantly hurt companies like Google and Amazon, if past experience is any indication. Wu says that neither company has been very successful going after Apple in the “$400-and-up” tablet market segment, and probably won’t at the lower price point either.
The main question, Wu said, is whether Apple will “go for the kill” against competitors and accept lower margins to reach the $199 price point of its competitors, such as the Google Nexus 7 and Amazon Kindle Fire HD.
Wu believes that Apple won’t compete with either company on price. Instead, the smaller iPad will sell for around $350, and “still be a success.” He noted that the iPod touch is already priced at $199, while the iPad 2 is available for $399. Wu concludes that an iPad Mini for $299 or $349 sounds about right.
As a reminder, AppAdvice will offer full coverage of Apple’s special event beginning at 1 p.m. EDT on Tuesday, Oct. 23. At that time, Apple is expected to unveil the smaller tablet, a 13-inch Macbook Pro with Retina display, and much more.