Spotify is launching their very first advertising campaign in the U.S. Developed by Droga5 New York, the “For Music” campaign will feature TV, digital, and social content. The first ad airs tonight, March 25, during the season premiere of NBC’s “The Voice.”

Once only available in parts of Europe, the streaming music service launched in the U.S. in 2011. Since then, Spotify’s reach has expanded into Australia, Germany, and New Zealand.

Here is the first ad:

Here is another:

The universal Spotify app for iOS app is available in the App Store.

See also: Learn Even More About Your Favorite Artist With The Updated Spotify App, and Spotify’s iOS Music Streaming Plans Could Render iRadio DOA.