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Bryan M. Wolfe
| June 28, 2013
When It Comes To The Desktop, Apple Could Learn From Microsoft And Vice Versa
This fall, Microsoft and Apple will release new versions of Windows and OS X, respectively. How do Windows 8.1 and OS X Mavericks stack up? Each includes at least two features or designs that the other should use too, but doesn't.
Windows 8.1Microsoft recently announced Windows 8.1, a do-over of sorts for those users that didn’t warm to Windows 8’s Metro design. Much of the attention focused on the return of the Windows Start button in Windows 8.1. However, we won't be discussing that here. Instead, we'll be concentrating on Search and the Windows Store. Search Microsoft’s Bing may never overtake Google as the world’s most popular search engine. Nonetheless, Bing is much better than Apple’s alternative, which is nothing, of course. In Windows 8.1, Bing’s search extends beyond the walls of a user’s PC. A search for Paris, for example, doesn’t just show the photos you took on vacation. It also includes weather outlooks, hotel availability, and more. As Derrick Connel, corporate vice president, Bing notes:
’Paris’ isn’t just a single file or a search query in an app: it is a concept, full of both meaning and context, and we’ll bring its unique meaning to your digital life, all in one place.’The best Apple can do in this example on a Mac is to define Paris using OS X’s dictionary. Much of what Bing is bringing to Windows 8.1 is also being made available to developers via an API. Do you hear that Apple? Windows App Store The Mac App Store hasn’t a clue what applications reside on a Mac, besides those purchased from within the store. And even with that information, Apple does nothing with it in terms of making recommendations. The Windows 8.1 Store, by contrast, is part of the operating system experience. The store’s front page, for example, includes personalized application suggestions, which extend to actual application pages. I’ve always been bothered by the disconnect between the Mac App Store and iTunes Store. What Apple should do is combine the two, and make it just that – a store. In other words, separate the store from the iTunes media player. OS X Mavericks doesn’t go this far. However, the introduction of a separate iBooks application for Mac does suggest more things for the future.