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Bryan M. Wolfe
| July 26, 2013
Apple Wins Three 'Brand Of The Year' Awards For 2013
Harris Interactive is out with its annual list of the best brands, according to American consumers. For 2013, Apple was awarded three “Brand of the Year” awards including those for phones, tablets, and computers. Here are the rankings:
Mobile Phone brands ranked above category average:
Tablet brands ranked above category average:
- Apple iPhone - 2013 Mobile Phone Brand of the Year
- HTC Phone
- Samsung Phone
- LG Phone
Computer brands ranked above category average:
- Apple iPad Series - 2013 Tablet Brand of the Year
- Kindle Fire Series
- Google Nexus Series
- Samsung Galaxy Series
- HP Slate Series
- Apple Computers - 2013 Computer Brand of the Year
- Hewlett-Packard (HP) Computers
- Dell Computers
- Sony Computers
According to Manny Flores, senior vice president at Harris Interactive:For its survey, Harris Interactive interviewed more than 38,500 American consumers on more than 1,500 lifestyle, product, and service brands across over 155 categories. See also: Apple Bests South Korea's Samsung In New Customer Satisfaction Survey, Apple's iPad Once Again Grabs Top Spot In J.D. Power Customer Satisfaction Study, and Apple Grabs Top Spot In J.D. Power Customer Satisfaction Study ... Again.
Americans continue to give Apple brands strong ratings. And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future."