The company will officially announce the publishing “experiment” on Tuesday at the Casual Connect conference in San Francisco, Calif. The company says that the service is “a new pilot program to help small and medium-sized developers take their mobile games global.”
With 800 million users worldwide, Facebook says that it’s in a unique position to help developers target high-quality gamers.
Facebook recently said that 41 percent of its advertising revenue comes from mobile platforms, or around $656 million.
As TechCrunch notes:
This is up from virtually nothing in the same quarter a year ago, when Facebook only started to turn on sponsored stories in the mobile news feed. If you annualized that, Facebook’s mobile ad business is now worth at least $2.6 billion per year.
Apple and Google take 30 percent for each app sold in the App Store and Google Play, respectively. Facebook has yet to announce what its cut would be under the experiment.