Come Tuesday, Sept. 10, Apple won’t be launching a next-generation Apple TV after all, according to AllThingsD.

Rumors of a new version of the popular set top box emerged a couple of days ago when Apple reportedly received curious shipments of “set top boxes” with “communication function” from supplier BYD Precision Manufacturer. The shipments were made last Aug. 11, Aug. 18, and Aug. 25.

Speculation moved further ahead when the Apple TV went out of stock, suggesting that Apple had stopped accepting orders for the device. But, as it turned out, it was only a false alarm as the Apple TV became available again before long.

And now, here comes a new report claiming that a refreshed Apple TV is not likely to make an appearance during Apple’s “iPhone 5S” and “iPhone 5C” media event on Sept. 10.

Be that as it may, Apple is said to have prepared something new for the Apple TV. And that something comes in the form of a significant update to the Apple TV’s software.

AllThingsD reports:

Sources said that one new feature in the works will let people who’ve bought content from Apple play that stuff on other users’ Apple TVs, via Apple’s Airplay system and Apple’s server. So if you bought a TV show or movie from Apple’s iTunes store, you could watch it at a friend’s house by calling it up on your iPhone and telling your friend’s Apple TV to start streaming it. (The files wouldn’t need to be stored on your iPhone or iPad)

In addition, as noted by 9to5Mac, the upcoming Apple TV software update is set to include iTunes Radio, Bluetooth 4.0 setup, and OS X Mavericks multi-display support.

For more on what to expect at Apple’s Sept. 10 event, beyond new iPhones and except a new Apple TV for that matter, click here.