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Bryan M. Wolfe
| January 2, 2014
Amazon Unveils Its First 'Attack' Ad To Take On Netflix
Amazon’s Prime Instant video service was developed to compete with Netflix. Up until this point, however, the largest online retailer in the world “hasn’t spent much time telling people about it.” This is about to change, according to Re/Code. The company recently launched a new ad, which is being described by BTIG analyst Rich Greenfield as “Amazon’s First Attack Ad Targeted at Netfix.” In it, the company says “Who needs to subscribe to another video service, you get video, great movies right there on-demand as part of Prime.” Take a look: http://www.youtube.com/watch?v=LAFSUNfeMmo Amazon Prime was first launched in the United States in 2005. Its original purpose was to provide free two-day shipping on all eligible purchases, for a flat annual fee. In 2011, the service expanded to include Amazon Instant Video. The instant streaming product offers select movies and TV shows at no additional cost. Amazon charges $79 per year for Prime service. Personally, I enjoy both streaming video services. Both provide an ever growing catalog of videos across multiple categories, many that are unique to each service. Amazon Instant Video and Netflix are both available in the App Store. See also: Amazon's 'Alpha House' And 'Betas' To Debut Later This Month, BBC To Take On iTunes, Netflix With A New On-Demand Video Service Of Its Own, and Four Original Live Action Superhero Series From Marvel Are Coming To Netflix In 2015.