Samsung plans to release its Galaxy S5 smartphone by April to compete against Apple’s iPhone 5s, reports Bloomberg. What’s more, the South Korean tech giant is said to be looking into integrating iris scanning technology into the upcoming handset.
As noted by Bloomberg:
Sales of the S4, the company’s current marquee handset, slowed after Apple released the iPhone 5s and 5c in September. The 5s includes a fingerprint-identity sensor, and Samsung is considering using an eye scanner in its top-end smartphone.
In addition, the S5 will be markedly different in design from the S4, which was unveiled in March last year with similar physical features to those of its predecessor, the S3.
“When we moved to S4 from S3, it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market reaction wasn’t as big,” Lee Young Hee, EVP of Samsung’s mobile business, said. “For the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover.”
He also revealed that the S5 will be paired with the next generation of the widely panned Galaxy Gear smart watch, which was released last September in proactive response to Apple’s long-rumored iWatch.
In other Apple vs. Samsung news, the companies’ CEOs have agreed to attend a mediation session concerning their long-running battle over smartphone patents.