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Bryan M. Wolfe
| May 2, 2014
The Angela Ahrendts Era Has Begun At Apple
Angela Ahrendts is finally on the job at Apple. The new senior vice president of retail and online stores arrived earlier this week, as her recently posted Apple biography shows. The former CEO of Burberry was tapped by Apple CEO Tim Cook to head the company’s retail operations last fall. It was always an understanding that she wouldn’t begin her new duties until spring. As noted on the Apple site, those duties include "the operation and expansion of Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, personal setup and one-to-one personal training to help customers get the most out of their Apple products." Ahrendts replaces John Browett, who was fired as Apple’s head of retail in 2012. Before joining the London-based Burberry as chief executive officer in 2006, Ahrendts was executive vice president at Liz Claiborne Inc., and previously served as president of Donna Karan International. She was named honorary dame commander of the British Empire last month.