Ahead of Apple’s long-rumored “iWatch,” Withings has just unveiled a new product that’s something of a cross between a Swiss-designed analog wristwatch and an activity tracker. The French consumer electronics company calls it the Withings Activité.

Withings CEO Cédric Hutchings touts the Activité as “the first in a new category: a premium, high-end watch that happens to have these cool features.”

What are “these cool features,” you ask?

If you can’t see the video embedded above, please click here.

Well, there’s the device’s activity-tracking component itself, which can monitor steps and sleep. The Verge notes:

You might never know there’s anything else inside the Activité were it not for the second, smaller dial in its bottom-right corner. That’s the Activity dial, tracking your progress towards your fitness goals for the day. The Activité’s accelerometer can track both steps and sleep, and connects via Bluetooth to your phone (iPhone-only for now) to sync with Withings’ apps and other devices. It can also work as a smart alarm clock, gently vibrating to wake you up when you’re at the lightest point in your sleep cycle.

The device can last a year on a single watch battery and can withstand water up to five meters.

The Activité will retail for $390 beginning this fall. It will be available in black and silver with a stylish leather band.