Google has just launched an interesting new feature for mobile devices such as iPhone and Android that lets you use Google Mobile Search to find applications from the App Store and Android Market.
No other means have to be taken in finding your apps other that those you’re already aware of: simply type a keyword or phrase into the search box (for example, “Shazam app”), and the application – along with a bit of app info – will be displayed.
You then have the option to download the application by simply touching it.
The app seems to work pretty well most of the time. Some queries do need tweaking before the app you’re searching for is displayed, but most often it’s found within the first attempt.
So far we have no idea how Google are displaying their results. We know already that the apps are not presented in order of popularity as dictated by the App Store – if you compare Google’s list for an app search with that given by the App Store then they do waver. At this moment in time Google are probably using a different algorithm.
Google might be able to revitalize the way we search for apps. At the moment, everything’s controlled by Apple – info, photos, the lot – so we’re guessing this is pretty much untouchable for Google. But they might be able to adapt the order in which apps are displayed by ‘most searched for’, or some other useful method.
Check out the search on your Google Mobile app now and see what you think. Any opinions, let us know!