“MAX GO contains age-restricted material.” This is the pop-up message displayed when iOS fans download Cinemax’s new, universal and free application on an iDevice, which obviously emphasizes the fact that MAX GO features what can only be described as “adult content.” Following the release of the app, which allows users to stream Cinemax content on an iPhone, iPad or iPod touch, many have been wondering how the application made it past the approval process.

In the past, Apple has rejected applications for a variety of different reasons – and it’s common knowledge that the company detests pornographic material, nudity, or rudeness on any level (except, of course, farting). With shows and movies such as “The Best Sex Ever” and “Hotel Erotica,” how did Cinemax manage to push its application past the approval team?

Honestly, I don’t know. Before, we’ve seen Apple accept “big name apps” and reject others (such as the Sports Illustrated app), suggesting – as The Inquisitor notes – that bigger companies can get their saucy material past the approval team. On the other hand, this could be a blip and MAX GO could end up being removed.

The application is impressive. As outlined in the app’s release notes, features include:

  • Let loose and kick back with unlimited access to hundreds of Hollywood hit movies, indie favorites and more. It’s free for Cinemax subscribers.
  • Make it personal. Create a customized Watchlist and see all the Cinemax movies you love – whenever, wherever!
  • Set a Series Pass® to automatically send new episodes of the new Cinemax original series Strike Back to your Watchlist.
  • Max on the move. With MAX GO on your iPhone®, iPad® or iPod Touch®, catch every action-packed moment of your favorite Cinemax movies, wherever you are.
  • Keep the conversation going and share updates about your favorite Cinemax hits on Facebook or Twitter.
  • New titles are added every week, so there is always something new and exciting to watch.
  • Plus, with Max Uncut, go behind the scenes and get the real, uncensored stories from the biggest Hollywood stars.

The app can be downloaded for free and can be accessed by Cinemax subscribers only. If you’re a subscriber, take a look at MAX GO now in the App Store.