I can’t be entirely sure, but I believe it all started with Clear. And by it I mean this growing trend we’re witnessing among iOS apps: minimalist, intuitive, gesture-based. At least a couple of apps of Clear’s ilk, Any.DO and Task, have exemplified this trend. And now we’re seeing other kinds of apps following suit. There’s the upcoming weather app Brisk, for one. And then there’s the recently released Google Analytics client Analytics Tiles App.

As already alluded to, Analytics Tiles App is minimalist, intuitive, and gesture-based. These attributes are made apparent in the trailer for the app below. As demoed in the trailer, you can view the stats of any number of your sites, given that they’re duly registered under your Google Analytics account. You can switch between one site to another simply by swiping from side to side. Once settled on a site, you can scroll down to view its reports, which are represented as tiles. Double-tap a tile to toggle half and full row positioning, and tap a tile to view the report in full screen. If you want to add more tiles, just swipe all the way down and release to select and deselect individual reports. Before you get to that section, though, you can release earlier to bring up the color grid that lets you change the color associated with the current site. And as expected, you can tap and hold on a tile and drag it around to reorder the tiles.

If you can’t see the video embedded above, please click here.

Developed by interactivemonday, Analytics Tiles App lets you see Google Analytics like you’ve never seen it before. Google Analytics on a desktop can be a bit of a mess, with its clusters of graphs, numbers, and whatnot. Its iOS clients seek to do away with the clutter, with most apps providing relatively straightforward views. But Analytics Tiles App is not like most apps of its kind. Indeed, it’s so far removed from other Google Analytics apps that I found it hard to believe I was actually looking at one the first time I tried it.

Designed for iPhone, Analytics Tiles App is available now in the App Store for $2.99. No need to analyze the obvious: this app is not only an artifact of utility to its target users, but it’s also a thing of beauty.