First announced earlier this month, Virgin’s entry into the iPhone market gives consumers a second choice to buy Apple’s handset prepaid. Last month, Cricket Communications became the first such carrier to do so.
Virgin Mobile will carry the entry level 16GB iPhone 4S for $649, while the 8GB iPhone 4 model will be available for an upfront cost of $549. Monthly plans begin at $30 with each offering unlimited SMS messaging and unlimited data with a fair usage allowance set at 2.5 GB.
According to Sprint Chief Executive Officer Dan Hesse:
We think there’s good demand for high-end devices like the iPhone in the prepaid market. There’s a misperception that the prepaid market is only for people that are economically challenged. That’s not the case. Our expectation, based on preorders, is that the iPhone will do very well on Virgin.
Virgin Mobile USA, which was acquired by Sprint in 2009, will use their iPhone launch to promote the opening of 10 retail stores, starting in Chicago on Saturday, June 30. In addition to being available through their online and retail stores, Virgin’s iPhone plans are available at Best Buy, RadioShack, Target, and Wal-Mart.