An interesting nugget came out of the latest session of the Apple versus Samsung trial in San Jose, Calif. Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, explained on the stand that each time his company releases a new version of the iPhone, they sell roughly as many units as all of the previous models combined.
According to Schiller:
Each new generation sold approximately equal to all previous generations combined.
In July, we reported that a ChangeWave survey suggested demand for the next iPhone was running significantly higher than demand prior to the release of the iPhone 4S in October. Based on that survey, Apple could sell 53.3 million iPhones in the holiday 2012 quarter, compared to 37 million units in 2011.
Since the first iPhone arrived in June 2007 through Apple’s third quarter this year, the company has sold nearly 245 million iPhones. In other words, sales for the sixth-generation iPhone could be huge.