Recently, a report from the Shanghai Evening News suggested that Apple would not be producing a less expensive iPhone despite reports elsewhere to the contrary. That story, and what happened after its publication, is shaping up to be one of the most bizarre technology stories in recent memory.

According to the report, which AppAdvice covered, Apple marketing chief Phil Schiller stated that his company would not be developing “cheap smartphones.” Based on those comments, Reuters ran an article with the headline, “Apple exec dismisses iPhone as a market share grab — report.”

A day later, Reuters pulled their original story after “substantial changes to its content” were made to the Shanghai Evening News report. In doing so, Reuters stated that “no replacement story will be issued.”

AppAdvice, and others, have no idea what “substantial changes” were made to that first story. All that remains of it is the unedited version hosted at jfdaily.com.

It was clear that many news outlets were concerned as to the accuracy of the Shanghai Evening News report. After all, its content went against reporting done earlier in the week by The Wall Street Journal and Bloomberg that said a less expensive iPhone was coming.

Although The Next Web received confirmation from Apple that the comments attributed to Schiller were correct, this latest development only adds some more confusion to the situation.

Our best bet is that Schiller’s comments were correct, but perhaps taken out of context. Having read those comments in print, Apple likely sounded the alarm, which leads us to where we are at this moment — total confusion.

We’ll keep you updated on this story, or non-story. In the meantime, be sure to check out our previous reports on the so-called iPhone mini.

Via: AppleInsider