The Apple TV is apparently going to become a lot more useful. According to a report from Bloomberg, HBO Go content will begin to appear natively on the set-top box sometime this year:

Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV, said the people, who asked not to be identified because the talks are private.

HBO subscribers already have access to the HBO GO content via a free universal app for both the iPhone/iPod touch and iPad. The app can be downloaded in the App Store now.

While users would have to still subscribe to the network via a cable or satellite service to access HBO GO on Apple TV, I do think the additional content would make the box even more useful.

Apple TV users already have access to streaming video services like Hulu Plus and Netflix.

A recent update to the Apple TV software added support for Bluetooth keyboards, the ability to browse and play purchased iTunes songs, and the Up Next feature from iTunes 11.

Source: Bloomberg