Google has announced a new note-taking service called Google Keep, which is similar in function to ultra popular personal note-taking app Evernote.

Available for Android and the Web, Google Keep offers up a blank note taking interface that is designed to function as a spot to easily save ideas, notes, lists, and to-dos.

With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.

Keep also includes voice transcription abilities and a search utility that allows users to quickly find stored notes. Keep can currently be accessed via the Web, but Google plans to add support for Google Drive in the coming weeks.

Google Keep, which allows for photos, lists, and notes to be added, has two views: a line view and a tiled view that is similar in appearance to Pinterest. It features a clean, simple design that’s visually appealing and easy to use.

While Google Keep does not include iOS support at this time, Google has ported many of its apps to Apple’s platform, such as Field Trip, which was released for iOS two weeks ago.

If Keep makes its way to the iPhone and the iPad, Evernote could be facing some serious competition. It may be an Evernote clone, but Keep is packing some serious style. You can give Keep a whirl yourself by clicking this link.