Apple's Russian Online Store Features Virtual 'Specialists'
by Joe White
June 28, 2013
The Apple Online Store launched recently in Russia, and though no actual employees are available in the country to advise customers on their purchases, Apple has nevertheless made virtual "specialists" available to help users as they browse through the new website.
Apple's specialists are so far available in just two of the company's Apple Online Stores: those in Russia and the United Kingdom. For both countries, customers are able to call an assistant, chat online, or share their screen with one of Apple's virtual specialists. Screen sharing can also be scheduled for after purchases have been completed, in order for customers to receive help setting up their new products.
At the United Kingdom's Apple Online Store, the company explains:
Now there’s a whole new way to get help from the Apple Online Store. When shopping for a new iPad or iPhone, you can get answers to all your questions through a personalised, online guided tour. We can even help set up your new product after you get it.The Apple Online Store is Apple's only official presence in the country, and so it's no surprise to see that the company is looking to expand its remote assistance service to cover this emerging market. Russian customers looking to receive help with any forthcoming purchases can learn more about Apple's virtual specialists by visiting the appropriate page of their new Apple Online Store. For more of today's news, see: RadioShack To Offer Virgin Mobile's No-Contract iPhone 5 From Today, Verizon’s 4G LTE Network Expansion Is “Substantially Complete”, and Glasshouse Apps Sold To Other Developers, Tweetglass Acquired By Tweetbot Creator.
