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Bryan M. Wolfe
| June 4, 2013
By The End Of 2013, There Could Be 600 Million Apple Device Users
The number of Apple users could jump to more than 600 million by the end of the year. If correct, this would be an increase of 40 percent year over year, according to CNET. According to Morgan Stanley analyst Katy Hubert, Apple currently ranks second behind Facebook in terms of total users. Following growth of 55 percent in 2012, Apple's user base stands at 500 million. On average, each account holder spends $329, “leading to free cash flow of $95 per person.” This is much higher than the cash flow generated by Facebook, eBay, and Amazon. Says Huberty:
Apple's advantage over other hardware platforms is its ecosystem, which creates 'stickiness' and opens new revenue streams. New services, like mobile payments, video, streaming music, or ad exchange, can help monetize Apple's user base. One of the opportunities is mobile payments, where Apple can leverage its large user base, secure platform, and acquired AuthenTec technology.For more information, see: Apple's iAd Staff Preparing For New Ad-Supported iRadio Service, Apple Now Offering In-Store iPhone 5 Screen Repairs For $149, and Apple Posts New TV Ad Showing How iPhone 5 Users Enjoy 'Music Every Day'. Photo: Sick Chirpse