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Amazon Hits Apple's Newest iPad With A 'Lighter Than Air' Ad

Amazon didn’t waste any time. Just hours after Apple unveiled the iPad Air, the Kindle maker has a new message on its homepage. In a new ad for the Kindle Fire HDX are the words “Lighter than Air.” The Kindle Fire HDX, which launched earlier this month, weighs 0.82 pounds. This compares to the 1 pound for the iPad Air. For those keeping score, the new iPad mini with Retina display weights just 0.73 pounds for the Wi-Fi only model. The 7-inch version of the Kindle Fire HDX, comes in at 0.66 pounds. While it’s true that Amazon’s tablets are lighter, they also include smaller screens. The iPad Air has a 9.7-inch screen, versus the 8.9-inch Kindle Fire HDX. The screen on the 7.9-inch iPad mini with Retina display is 0.9 inches larger than the one for the smaller Kindle Fire HDX. As previously announced, the iPad Air will be available Nov. 1 in the United States, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom. At Apple retail stores in these countries, the iPad Air will be available beginning at 8 a.m. local time. A specific release date for the iPad mini with Retina display hasn’t been announced. Apple has only said that sales will begin in November. See also: Wall Street Consensus: Apple Sold 15 Million iPads In September QuarterOp-Ed: The End Of Preordering New Apple Products Will Make Us Crazy, and In The UK, How Does Apple's New iPad mini Compare Against Its Competition?
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