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| November 18, 2013
Shelf Control: Count On The Lonely Beast 123 To Help Your Kids Learn About Numbers
This week's edition of Shelf Control is one for the kids. And if you and your little ones are fans of The Lonely Beast ABC (which was featured in one of Apple's iPad TV ads), then it is also one for the books. That's because this week's Shelf Control is focused on the sort-of sequel to The Lonely Beast ABC. "Letters are brilliant – I like them so much I have several in my name," says the titular beast himself. "But for a long time I was pretty stumped about what to do next. Where do you go after ABC?" The answer is, of course, 123. And so the Beast teamed up once again with James Kelleher, Chris Judge, and Simon Judge to create another app in the form of The Lonely Beast 123. If you can't see the video embedded above, please click here. Like its predecessor, The Lonely Beast 123 features beautifully hand-drawn scenes, interactive elements, and delightful sounds. This time, though, they're combined to help little beasts learn the basics of counting by going through a day in the life of the Beast. First, they get to see one beast waking up to a new day. Then, they get to join the Beast with his two rubber duckies, three pieces of clothing, four eggs for breakfast, five classic novels, six flowering plants, seven perching birds, eight framed portraits, nine cakes, 10 pet fishes, and 11 shooting stars. And finally, they get to lull the beast to sleep by counting 12 sheep. [caption id="attachment_487159" align="aligncenter" width="480"] The Lonely Beast 123[/caption] Compatible with iPhone, iPod touch, and iPad running iOS 4.3 or later, The Lonely Beast 123 is available now in the App Store for $0.99. True to its being a kid-friendly app, it contains no in-app purchases, no third-party advertising, and no social media links whatsoever. The Lonely Beast ABC is, of course, still available in the App Store. And it happens to be free for a limited time in celebration of the launch of The Lonely Beast 123. As always, if you have suggestions for Shelf Control, please feel free to email me at firstname.lastname@example.org or simply leave a comment below. [gallery link="file" order="DESC"]