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Bryan M. Wolfe
| December 5, 2013
The New York Times Introduces A New Today's Paper Web Application
The New York Times has announced a new Today’s Paper Web application that is designed for optimal reading on tablet and desktop browsers. This replaces a previous Web app that launched as a beta product in September 2012. Located at app.nytimes.com/todayspaper, Today’s Paper is supported by HTML 5 technologies. It has been developed “for readers who value the regular schedule, structured composition and totality of the daily print edition,” according to The New York Times. The Web app includes all sections, articles, and photos found in the print edition, plus video. The product features swipe- and scroll-friendly navigation, and is optimized for both portrait and landscape modes. Editions are available for seven days, and offline reading is an available option. According to Denise Warren, executive vice president of digital products and services, The New York Times:
Soon after we launched our experimental Web App we discovered that Today’s Paper was one of the most popular sections. This new reading experience is the next step in our ongoing process to develop new and valuable digital products that offer our subscribers other innovative ways to access our content.The Today’s Paper app is available to NYTimes.com digital subscribers and to home delivery subscribers who link their account for digital access. Details and pricing for these plans are available at NYTimes.com/Access. See also: Extra! Extra! Official New York Times And Huffington Post Apps Get iOS 7 Updates, and NBC's Breaking News + App Updated With iOS 7 Redesign And Personalization Options.