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| January 28, 2014
Facebook Reportedly Hiring Editors For Flipboard-Like News Aggregation App Paper
In the run-up to the launch of its rumored Flipboard competitor, Facebook is reportedly hiring editors for its news aggregation app dubbed Paper (not to be confused with Paper by FiftyThree). Re/code has the story:
These editors, sources said, will oversee around ten different news verticals on a wide range of topics, curating a mix of the “best stories” within each particular subject area for users to see. The Paper verticals will be filled with stories picked entirely by these editors.The employment of editors to curate the content of Paper will add a human touch to Facebook's otherwise algorithmic approach to news delivery. But as noted by Re/code, Paper editors can only feature stories that are already posted on Facebook by their respective publishers — a setup that is likely to encourage publishers to post more of their stories to the social network. Paper was previously reported to be set for launch before the end of this month or in the coming weeks, either as a standalone mobile app or as a Web app optimized for mobile devices. First reported back in June last year, Paper is said to be closely overseen by Facebook CEO Mark Zuckerberg, who plans to turn the social network into "the best personalized newspaper in the world." It is, however, not intended to replace Facebook's News Feed.