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| February 10, 2014
McDonald's Gives You McPlay Power For More Fun With 'The Lego Movie' Happy Meal
McPlay, the official iOS app of McDonald's Happy Meal, has just been updated with McPlay Power. McPlay Power allows kids to unlock more fun in the McPlay app with every Happy Meal. For its inaugural run, McPlay Power lets your kid unlock one of eight games by scanning the so-called Action Cup in each Happy Meal, which ties in with "The Lego Movie" from Feb. 7 to March 6. In every "The Lego Movie" Happy Meal, there's an Action App featuring one of the main characters of the movie: the "everybrick" Emmet, the rebel heroine Wyldstyle, the brooding dark knight Batman, the weird wizard Vitruvius, the robot pirate MetalBeard, the terrifyingly cute Unikitty, the sometimes-good-cop Bad Cop, and the megalomaniac President Business. Each Action Cup unlocks a different game. Note that the new games based on "The Lego Movie" may also be accessed by playing Happy Ball in McPlay. [caption id="attachment_516017" align="aligncenter" width="480"] McPlay[/caption] The new version of McPlay is available now in the App Store for free. The app is compatible with iPhone, iPod touch, and iPad running iOS 5.1 or later. The newly updated app also comes with a new Happy Meal e-book that relates to Lego in that it's all about construction, showcasing how people construct buildings, bridges, and more. The new "Construction" e-book is the latest installment in the Amazing World interactive series from DK Publishing. For more information on the app, check out McDonald’s Tries To Bring The Fun Of A Happy Meal To iOS Devices With McPlay and Shelf Control: McDonald's Introduces Interactive Happy Meal Books To McPlay App. [gallery link="file" order="DESC"]