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| November 4, 2013
Shelf Control: McDonald's Introduces Interactive Happy Meal Books To McPlay App
On Nov. 1, in celebration of National Family Literacy Day, McDonald's began offering print books to Happy Meal customers. In line with this initiative, the fast food restaurant chain has also updated its official Happy Meal iOS app, McPlay, with interactive e-books. This week's edition of Shelf Control is then dedicated to the newly updated McPlay app for iOS. Released early last May, McPlay originally included a simple physics-based puzzle game called Happy Ball. In every level of the game, Happy Ball challenges kids (and kids at heart) to fling the titular toy into the Happy Meal box to advance to the next level. This it does while encouraging kids to score parts of a balanced meal, including dairy, fruit, and vegetables. [caption id="attachment_482470" align="aligncenter" width="568"] McPlay[/caption] Now, McPlay is further encouraging kids to do so with the interactive e-book version of "The Goat Who Ate Everything," one of the four limited-edition books being handed out by McDonald's to Happy Meal customers. Introduced in the latest version of McPlay, "The Goat Who Ate Everything" tells the story of a kid, i.e., a young goat who, well, eats everything. That is, until he learns that he ought to eat right, just as any other kid, goat or human, should. If you can't see the video embedded above, please click here. In addition to "The Goat Who Ate Everything," "The World's Greatest Cities" is included in the newly added e-bookshelf in McPlay. Enabling readers to explore some of the most famous cities in the world, "The World's Greatest Cities" is the first e-book to be featured in McPlay under McDonald's partnership with DK, which publishes the Amazing World Series. A new e-book from the series is set to be added to McPlay every month, from this month through the end of next year. [caption id="attachment_482464" align="aligncenter" width="480"] The new McPlay e-bookshelf[/caption] Compatible with iPhone, iPod touch, and iPad running iOS 5.1 or later, the new version of McPlay is available now in the App Store for free, with no in-app purchases whatsoever. As always, if you have suggestions for Shelf Control, please feel free to email me at [email protected] or simply leave a comment below. [gallery link="file" order="DESC"]