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| May 28, 2014
Beats Music Lowers Its Yearly Subscription Fee And Extends The Free Trial Period
Moments after Apple officially announced its plans to purchase Beats Electronics for $3 billion, the Beats Music iOS app has been updated with two changes. First up, in version 2.1, the free trial period has been extended from seven to 14 days. According to the release notes:
We’re stoked to announce that our no strings attached trial has been extended to 14 days to ensure everyone gets ample time to explore the full Beats Music experience.And the price of the yearly subscription has also been dropped from $119.98 down to $99.99, which works out to less than $8.50 per month. The update also includes a number of other bug fixes. A universal app designed for the iPhone/iPod touch and iPad/iPad mini, the Beats Music app can be downloaded now on the App Store for free. If you don’t want to sign up for a yearly subscription, a monthly subscription is a $9.99 in-app purchase. Earlier this month, the app made the jump to version 2.0, going universal for the iPad/iPad mini. An update in April, which allowed listeners to subscribe with an in-app purchase, helped give the service some momentum.