Apple has cut in half the time it takes to issue refunds for orders placed on its online store. The move is “a small but crucial step to try to get more people to buy direct from its website,” according to Reuters.
StellaService, a retail-intelligence firm, says customers who buy a product from Apple’s online store can now get a refund in under a week. Previously, it took at least 10 days.
Apple can process refunds quicker since it now uses FedEx 2Day. This allows customers to ship returned items with prepaid labels to its warehouse in three days.
Cupertino had been using a Newgistics prepaid label for this purpose. Customers incur no additional charge due to the change, which StellaService first noticed in November.
Last week, Apple overtook Staples as the No. 2 online retailer in worldwide sales behind Amazon. The iPhone maker saw a 24 percent increase in online sales to $18.3 billion in the past year.
Apple’s retail and online stores are now run by Angela Ahrendts, the former Burberry CEO who arrived in Cupertino in late April.
See also: Apple Is Set To Open Its World Trade Center Apple Store In 2015, If Your iPhone 5 Has A Faulty Sleep Button It Could Be Worth An Extra $80, and Apple Beefs Up Online Retail Efforts By Hiring Former Delta VP.