Apple Might be Prepping a 'Transformative' Hollywood Acquisition
Is Apple going Hollywood?
We’ve heard numerous rumors in recent months that Apple hopes to expand its original programming offerings. Now, the New York Post reports that Apple has bigger Hollywood plans, perhaps even an acquisition.
The New York Post
In recent weeks, Apple’s Eddy Cue and other company executives have met with “Hollywood’s most successful TV and film producers.” The biggest of these meetings occurred last week between Apple and representatives from Paramount Pictures and Sony.
According to the report, one executive was “left with the impression that the Cupertino, Calif., company is looking for a transformative acquisition and not just a deal to buy TV shows.”
Said a source, “They talked to Sony and Paramount last week. They are preparing something big.”
Apple has long been wanting to gain a better seat at the table in Hollywood. Originally, it looked like the vehicle to do so would be an over-the-top (OTT) internet television service in the mold of Sling TV and DirecTV Now. In recent months, however, Apple’s plans seem to have shifted after the iPhone maker was unable to reach deals with content providers.
If Apple’s truly serious about joining the Hollywood elite, making a large-scale media acquisition would be a step in that direction.
Sony owns TV and film properties, including Sling TV competitor PlayStation Vue. Paramount, which is part of Viacom, also offers vast properties that would make Apple an immediate player.
Beyond this, there’s also a chance Apple could make a play for Netflix or even Disney. The former has been my choice a long time.
Hopefully, we’ll hear something soon.
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— AppAdvice (@AppAdvice) March 3, 2017
