100 PERCENT PURE

100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.

All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes. Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free.

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