30 Wears

Reduce your environmental impact - wear your clothes more and buy less!

The fashion industry produces 20 per cent of global wastewater, 10 per cent of global carbon emissions and textile dyeing is the second largest polluter of water globally. Are you ready to do something about it and take the #30wearschallenge? The idea is simple - wear your clothes more and buy less. Fast and disposable fashion has become the norm for many of us, and often we buy cheap clothes, wear them once or twice before they end up in the back of our closets. But each piece of clothing has an impact - on our planet, on the people who make it, and on our wallets.

The 30 Wears app will help you by keeping track of the clothes you're wearing. Over time, we hope, it will help you think more about what you really love (the items that are getting 30 wears or more), and what pieces you should avoid buying in the future. It's not about perfection, it's about progress, one step at a time.