Adizes Institute

With the Adizes app, you will gain access to content that enables ordinary people to transform the management of their organizations and produce extraordinary, sustainable results.

Learn how to build a strong and pervasive culture of mutual trust and mutual respect that makes a business strong and allows it to become a dominant competitor over the long term. This kind of culture is what underlies the ability to consistently WOW customers, attract and retain exceptional talent, and generate superior financial returns. The reason is simple; when employees really know how to work well together and harness their conflicts constructively, minimal energy is wasted on infighting and internal politics, which allows them to devote maximum energy to competing in the marketplace. This kind of culture is an organization’s greatest asset. It is what customers are really buying, and the competitive advantage that is the most difficult to copy.

Learn how to cope with change. We believe that in every organization, in every market, in every country of the world, coping with a high rate of change in a complex and uncertain world is leadership’s #1 challenge. The ability to change faster, better and more economically than competitors is therefore the leading predictor of any organization’s long term success. Developing this capability to change is something best done “with” not “to” an organization. Trying to change people is hard. Instead, we focus on changing the environment; which unleashes the talents and productivity of people.

Learn how to deal with conflict. We believe that meaningful change necessarily creates conflict. Harnessing conflict constructively creates the nuclear energy that drives superior performance.

Learn how to be customer driven. We believe that the primary purpose of every organization is to WOW customers profitably and deliver compelling value to them. Some organizations believe that making money is their primary purpose, which is a confusion of ends and means.

Learn how operate within a team. We believe that none of us is as smart as all of us. Close-knit complementary teams who work well together are the ultimate competitive weapon.

Learn how to lead. We believe that the purpose of teamwork is to help leaders make better decisions than they would on their own.Management-by-committee or consensus decision making is not how decisions are made in high-performing organizations.

Learn how to keep things simple. Transformation may not be easy, but we believe it must be simple. If people don’t understand something, they can’t implement it.

Learn how to create win-win scenarios. We believe that superior long term performance is realized by tying the achievement of results to shared monetary and non-monetary rewards.