Asim Jofa

We as a brand burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers
he started with a jewelry line over a decade ago, establishing the highly exclusive, one-of-a-kind
diamond boutique ‘The Diamond Gallery’. Having been certified in Design from the prestigious Central
Saint Martins, We went on to create ripples in the fashion industry. He has achieved great acclaim for
his various collections displayed on the runways in the fashion capitals of the world. He has been
honored with IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same
year, We bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues
to improve on perfection and create more buzz and dress Pakistani women fabulously, breaking fashion
stereotypes along the way.