Beer Distribution Game

The A.T. Kearney Beer Distribution Game updates the classic supply chain game originally developed at MIT in the 1960s and brings it to your iPad. This game provides and interactive and enjoyable way to learn about a classic supply chain problem – the forester or bull-whip effect.

You assume the role of the brewer, bottler, wholesaler or retailer and try to minimize supply chain costs. You can play individually or against friends taking on different roles.

Key features include:

• Visual beer supply chain simulation
• Teacher’s mode for student classes
• Game Center integration
• Single and multiplayer action
• Detailed post-game analysis

The app enhances game play through additional features and real-time analysis, including graphical order behavior and stock level visualization.

In addition to single and multiplayer action, the app features a dedicated “Teacher’s Mode” that allows instructors to teach their students various supply chain effects during courses.

About A.T. Kearney
A.T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and long-term transformative advantage to clients. Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. A.T. Kearney’s offices are located in major business centers in 39 countries.