Behive

Behive is a free-to-use platform that gives people amusing, easy and attractive recycling information through interactive video experiences and rewards. Beehive encourages people to “be 1% better every day" simply by “putting the right thing in the right bin” and thinking about the power of their small actions to build changes, boost recycling, and make the circular economy happens!
People scan the product barcode and watch a reel-like video, created in partnership with the brand, that guides on how and where to sort and recycle correctly according to the consumer's location. People will receive rewards for their circular behaviours that can be redeemed for products or kept as a collectible. We give brands a holistic opportunity to involve their customers in the life cycle of their products.